Outcome‑driven UX Research Lead & Product Strategist

I translate messy problems into tested solutions. 15+ years aligning execs and teams, running mixed‑methods research, and shipping products customers actually use. Comfortable moving from ambiguity to launch with speed and care.

Workshops Enterprise SaaS AI/Agents Design Systems

Quick Links

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Selected Work

AI‑assisted DAM Research Program

Lead UX Research • Enterprise • Mixed‑methods

Built a 200+ participant research panel, ran discovery & evaluative studies, and informed roadmap for AI‑tagging and mobile DAM. Drove alignment through executive readouts and measurable UX improvements.

Read case notes →

PocketCoach • Athlete Habits Platform

Founder • Product Strategy • Experiments

Designed the athlete and coach experience, rapid‑prototyped with real users, and instrumented funnels to learn what sticks before investing.

Case study (PDF) →

Focus Areas

Research Ops

Recruiting, panels, study ops, analytics

Strategy

PR/FAQ, roadmaps, metrics, alignment

Delivery

Design sprints, prototypes, evidence‑driven decisions

Coaching

Workshops for faster, better cross‑functional decisions

Contact

Email: sean@baxtervision.com

LinkedIn: linkedin.com/in/baxtervision

Want a deeper dive? I’m happy to walk through evidence, constraints, and the decisions that shaped outcomes.